John Locke holds the distinction of being the first self-published author to sell one million e-books in five months. In fact, he even wrote and sells a book called “How I Sold 1 Million eBooks in 5 Months.” If you’re interested in self-publishing e-books, you need to read his book.
Basically his strategy is not only simple, but repeatable. First of all, forget about talent. That doesn’t mean that John Locke doesn’t have writing talent, but that talent alone won’t sell your e-books. Everyone agrees that William Shakespeare was one of the best writers in the world, yet how many people read his plays compared to the number of people who read People Magazine, which has far less literary value?
Talent is helpful, but it’s not critical. As long as you’re just an average writer, you can still make money self-publishing e-books.
Since talent alone won’t make the difference, the real key is marketing. John Locke emphasizes that you need to write books that target the same audience. That way once someone likes one of your e-books, they’ll be likely to buy your other e-books. John Locke simply wrote a series of novels using the same characters, much like Ian Fleming’s James Bond series.
Since you probably don’t want to write about the same characters all the time, you can also duplicate this strategy by writing similar types of books in the same genre. For example, you might write science fiction stories that involve mysteries or war. As long as all your novels contain the same elements, chances are good readers who like one of your books will want to buy the others. Just look at Tom Clancy, Stephen King, or Amy Tan. They don’t always use the same characters, but they’ve developed a unique style and cover similar topics that makes people want more of the same type of books from those authors.
For non-fiction, write e-books on similar topics such as do-it-yourself home repair or gardening. The more e-books you have that cover similar topics, the more likely someone who likes one of your e-books will buy your other ones too.
Best of all, the more e-books you put on the market, the more likely someone will find one of them, which will lead them to your other e-books. To encourage people to try his e-books, John Locke priced them at 99 cents so it’s easy for people to purchase one of his e-books at a low risk. It’s basically a numbers game. Keep putting e-books out there covering similar topics and you’ll gradually build your audience.
Read John Locke’s book about how he sold one million e-books in five months. His strategies are completely repeatable for anyone whether you’re writing fiction or non-fiction. Talent is great, but don’t rely on talent alone to succeed. By following John Locke’s strategies, you can succeed with just an average level of writing ability. If you happen to have an extraordinary writing ability, then your chances of success are just that much greater, but only if you follow John Locke’s strategy first.