The four most popular e-book retailers are Amazon, Nook, Kobo, and iBookstore. Since Amazon has captured the majority of the e-book market, you could achieve success simply by focusing on Amazon exclusively. However, you might as well sell e-books on Nook, Kobo, and iBookstore as well since you can make an extra sale or two through these other retailers. Out of these four e-book retailers, you may want to focus on two of them in particular.
Both Amazon and iBookstore offer affiliate programs. Basically this means you can put links promoting your e-books on your website and if someone clicks on that link and buys your e-book, you get paid twice. First, you get paid for sending a customer to Amazon or iBookstore. Second, you get paid by selling your e-book.
To make money promoting anything on Amazon, sign up for Amazon Associates, which is a free program to join. Through Amazon Associates, you can create links to any product that Amazon sells. Now if someone clicks on an Amazon Associates link and buys anything, Amazon pays you a small commission for sending them a customer. Since Amazon reaches so many people, advertising Amazon through Amazon Associate links just gives you another way to make money for both you and Amazon.
Apple’s iBookstore also offers an affiliate program called the Apple Affiliate program. Like Amazon Associates, Apple’s Affiliate program lets you create links to music, iOS, OS X programs, and e-books. If someone clicks on your link and buys something, Apple pays you a commission. If you’re also selling e-books through iBookstore, you can get paid twice: once for sending a customer to iBookstore and a second time for selling your e-book.
At the very least, sign up for Amazon Associates. You also might as well sign up for Apple’s Affiliate program too since it’s free to join, and you can create links to iOS apps, OS X programs, music, and e-books, even if you’re not selling any of your own e-books through iBookstore. Using either Amazon Associates or Apple’s Affiliate programs, you can make money on your own e-books as well as through other people’s products that may be relevant to your website audience.
If you want to make money, start by creating affiliate links from Amazon Associates and Apple’s Affiliate programs. Then you can make additional money selling e-books as well.