Most writers think of a topic and start writing. That’s the backwards approach because you could start writing about an obscure topic or story that few people care about. Then after several months of writing, you’ll wind up with an e-book that few people care about. Don’t think of what you want. Think of what your audience wants.
How do you know what your audience wants? You start by defining an audience persona. That means identifying the sex, age, and type of person that your e-book will greatly appeal to. If you’re writing romance novels, your audience persona will likely be older women. If you’re writing military fiction like Tom Clancy, your audience persona will likely be mostly men with military backgrounds or interests. If you’re writing non-fiction such as fishing or knitting e-books, you probably have a rough idea who your audience persona might be. Just pick up some magazines related to your topic and you can get a rough idea who will be your most likely target audience.
For added immediacy, give your audience persona a name such as Sue Johnson in New York or Robert Black, a Marine who has served overseas tours. A name, face, and even a picture of your perfect customer (your audience persona) can give you an idea who you’re really writing for (and it’s not you). Once you have a clear idea who your audience persona is (your perfect customer), now you start planning your e-book to cater specifically to that perfect customer represented by your audience persona.
If you’re writing a book with no audience in mind, your book will likely come out unfocused and scattered, appealing to no one. If you write a book with a specific audience persona in mind, you already know who your perfect customer will be so everything you write needs to meet the needs of that perfect customer.
Writing to cater to a specific audience persona will keep your writing more focused. Now you’ll appeal to everyone who closely matches your audience persona, and when those people buy and read your e-book, they’ll likely respond more positively because your e-book directly meets most of their needs.
By knowing your audience before you write, you can write what your audience wants. By not knowing your audience, you risk writing something that doesn’t appeal to anyone.
Write to your audience persona. If you’re writing fiction, thrill that perfect customer. If you’re writing non-fiction, explain everything for that perfect customer. When you know your audience, you’ll be surprised how much sharper and focused your writing can get.
Remember, you’re not trying to sell to everyone, which is impossible anyway. You’re trying to sell to the people most likely to buy your e-book. Lots of people love romance novels, but not all of those romance readers will ever pick up a Stephen King horror novel or a Tom Clancy military novel. Your perfect customer is the person who wants to buy your e-book. There will always be more people who don’t want your e-book, so just focus on those people who will want your e-book. You will never please everyone, so don’t waste time trying. Please your perfect customer because then they’ll tell their friends, who will likely be your perfect customer too. The more perfect customers you find, the more sales you’ll make, and that’s the ultimate goal of pleasing your perfect customer.