In the old days, publishers would wade through book proposals and hope to find something that could sell. Unfortunately this process meant that publishers often picked books that failed to sell while ignoring books that would later go on to huge success like “Lord of the Flies,” “Chicken Soup for the Soul,” and even “Harry Potter.” Because publishers had to guess which books they thought would sell, they were wrong as often as they were right.
If you think you’re going to write a book and send a proposal to a publisher to get it accepted, those days are long gone. Publishers are desperate because book sales are down and it’s not cost-effective to wade through so many book proposals to find a potential winner. Instead, publishers are only going after sure things.
If Paris Hilton or Kim Kardashian wrote a book, their fame alone would guarantee it would make money regardless of the content. Quality matters far less than sales. That’s why publishers are pursuing sure things because they’d rather make money selling junk than take a chance on a book that likely won’t sell and will lose money.
Imagine if you were betting on horse races. Would you rather bet on a horse before a race when you’re not sure if it will win? Or would you rather bet on the wining horse after it has already won the race?
Naturally you’d want to bet on the horse that already won the race because then you know you’re getting a sure thing. In today’s publishing climate, betting on a sure thing means avoiding book proposals and combing the self-published market for books that are already proving popular.
“Fifty Shades of Grey” was originally a self-published book along with “Still Alice,” both of which were made into successful and profitable movies. Today’s publishers are simply looking for self-published books that are selling and snapping them up because they’re sure things. That means if you want to be published, your best path to success is to self-publish your book.
Once you self-publish your book, now you have to go through the trouble of marketing and promoting it. That means starting an active social media presence along with a blog and any other means to publicize your book. Then if you can boost sales on your own, you’ll find publishers will magically start coming to you.
Self-publishing is not only the best path to making money without a publisher, it’s also now the most promising path to making money with a publisher. Self-publishing is now the new norm. If you avoid it, you’re simply cutting your own chances for success close to zero. If you embrace self-publishing (and self-marketing and self-promoting), then you’ll put the fate of your writing career firmly back in your hands and under your control.
Take charge of your writing career and start self-publishing. You control your own future so there’s no reason to wait for success.