Even the most die-hard, anti-Apple critic can’t ignore the influence the iPhone and iPad has had on the computing market today. Yet despite the growing influence and profitability of Apple, another Apple-related magazine has decided to shut down. MacUser, launched in 1985, has announced they will shut down after their February edition. This occurs just several months after MacWorld shut down their print publication as well.
With Apple selling more Macintosh computers than ever before along with iPhones and iPads with the Apple Watch ready to go on sale soon, how come two major Apple-related magazines can’t stay in business? The answer isn’t that the magazines aren’t covering popular topics, but that magazines are too expensive to print, ship, and store when it’s so much easier, faster, and more timely just to update a Web site instead.
If magazines can’t survive and newspapers are still struggling with printing yesterday’s news in less detail than Web sites can do, printed books are the next to continue fading away. With Borders Books gone and Barnes & Noble struggling, printed books are definitely not the future any more. Just look at the computer section of any bookstore and you’ll see the number of titles has shrunk dramatically.
That’s because information keeps changing so rapidly that keeping a printed computer book on the shelves no longer makes sense when its information becomes outdated a few months later. In the old days, computer information changed slowly so computer books had a longer shelf life. Today, computer books offer outdated information just like newspapers, so why bother wasting time and money with printed books when you can find answers on the Internet instead?
By simply seeing the obvious, anyone could have anticipated the slow down in the world of print. By angrily denying trends right in front of their face, too many people ignored the facts before suddenly realizing that the world of print is gone for good. You can either fight facts by burying your head in the sand or you can acknowledge changing trends by anticipating them ahead of time. It’s far less painful and more profitable to anticipate change ahead of time, so look to the digital world as the future and the print world as antiquated as horse and buggies.