In the screenwriting world, there are several specialty word processors to help people format their screenplays. One of the more popular screenwriting word processors is an open source program called Celtx. To show you how popular Celtx is, there are even two printed books to teach people how to use it.
While this Celtx book is probably decent, it highlights the limitations of printed books. First, it costs more than $10 and second, it takes time to ship. There’s also a third drawback in that software tends to change rapidly, so when Celtx updates with newer features, this book immediately becomes obsolete.
Now look at if you targeted Celtx with a tutorial e-book. You could sell it for less than $10 and undercut this printed rival. As an e-book, you could deliver your product worldwide instantly, which increases the chance of getting a sale since people want information now. Third, each time Celtx adds new features, you could just update your e-book file, upload it back to the Internet, and instantly your e-book remains current.
These advantages of e-books simply highlight the growing limitations of printed books. Ideally, the author of this Celtx book should also sell it as an e-book, but that still leaves the possibility that the printed version will go out of date rapidly each time Celtx adds new features.
Whatever market you’re targeting, chances are good you can tackle niches that printed book publishers can’t profitably pursue and you can meet a useful need for customers who either don’t have other books to buy in their industry, or have few choices. That just means more opportunity for you in targeting a niche market that the big publishers can’t afford to go after.
With less competition from others (especially big publishers), your e-book can stand out and thrive. If you want to maximize your chances of success, look for these niche markets that are currently underserved by books. You may find yourself a rich little niche all your own.