In the old days, self-publishing was more of a vanity press business. You self-published because you couldn’t get a traditional publisher to consider your manuscript. Nowadays, that self-publishing stigma is gone.
MarketWatch has a short segment discussing how self-publishing is gaining more acceptance. First, self-publishing is faster. Write a book today and you can get it published tonight while a traditional publisher might take several months to publish and distribute a book.
Second, if you sell your e-book through Amazon’s Kindle for $2.99 to $9.99, you get tot keep 70% of the revenue. In a traditional publishing agreement, the author only gets 10%-15% of the revenue, and that’s based on the price that the publisher sells to a distributor. If a publisher sells a book for $2.50 to a distributor, the distributor sells that book to a bookstore for $5.00 and if the bookstore buys the book for $5.000, they’ll sell it for at least $10. For a $10 book, an author really only gets 10%-15% of the royalty from the $2.50 that the publisher sold the book. For a $10 e-book, an author gets 70% of that $10 price. From an author’s point of view, it’s far more lucrative to sell an e-book through self-publishing.
Third, self-publishing lets authors define their entire book without interference from others. This lets the author’s true vision of the book shine through without the meddling of editors. Sometimes this is good and sometimes this is bad, but it’s just one more way e-books appeal to authors.
Fourth, bookstores are dying so traditional distribution for books is also dying. More people are already buying e-books over traditional books, and this trend will only continue. Printed books are a dying breed. E-books are the future, so if you’re an author, it’s time to get on the e-book self-publishing business now.